THREE TIMES as many buyers search for products to buy on Amazon, rather than Google. So you need to optimize your Amazon listings for site’s search algorithms in just the same way that you might optimize for Google.
As a seller on Amazon, You need to have a genie in the bottle called the “On Page Analyzer”, which offers concrete tips on how to better move your inventory. Even if you think you’ve got a complete page but aren’t sure why it’s not attracting buyers, the “On page analyzer” will point out things you might have missed, like incomplete product descriptions, a lack of features, missing images and many, many more.